local TV
New TBD.com and WJLA.com to launch soon
The remaining staff at TBD.com and WJLA-TV are planning to relaunch two sites in the coming days. “The new WJLA.com will be fueled by the region’s largest, most experienced, and most nimble TV news staff,” explains a post on TBD.com. “Immediately upon arriving on the scene of a breaking story, ABC7’s reporters transmit photos, video [...]
TV meteorologist thrives in social media tornado
To get an idea of the popularity of James Spann, all you have to do is look at his Facebook and Twitter accounts. As far as I can tell, Spann has more combined Twitter fans (19,837) and Facebook followers (42,376) than any local TV talent in the country. For a meteorologist in Birmingham, Alabama — [...]
Bamboom promises free local TV over the web
If you work in local TV, here’s an interesting one for you. Bamboom is a new startup that’s working on a service that lets subscribers watch live and time-shifted local TV on phones, tablets and TV sets — without licensing the programming. Um, how? Let’s start with the Cablevision court ruling in 2008 that allowed [...]
LG reveals ‘Tweet TV’ Android phone
NAB 2011 is off and running in Las Vegas, and one of the first social gadgets to come out of the broadcasting show is LG’s “Tweet TV” Android phone: The mobile DTV phone is a prototype that’s designed to show off LG’s ability to layer live data over a broadcast using software powered by Roundbox. [...]
TV station rebrands as ‘Freedom 43 TV’
As the media universe gets more fragmented and cluttered — even more so with social media — diversification is key. For TV stations, that means unique programming, products and brands. And today, there’s word of an unusual rebranding at an Oklahoma TV station. From on-air to its Facebook and Twitter accounts, KAUT (previously known as [...]
KING TV’s social media manager talks shop
In a time when local newsrooms are cautious about costs, Seattle’s KING TV was one of the first stations in the country to create a newsroom position dedicated to social media. A longtime journalist in the KING newsroom, Evonne Benedict was named social media manager in November, so we decided to ask her a few [...]
Cleveland station tops among local TV Facebook pages
Last week, we posted a story about how KUTV in Salt Lake surpassed 200,000 Facebook fans across all its pages. This week, we look at WJW in Cleveland, which is just a handful away from 200,000 combined fans as well. In fact, “Fox 8 News” is the largest single Facebook page for a TV station [...]
TV station says Facebook helped with ratings win
Most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest market has more Facebook fans than some network TV shows. KUTV in Salt Lake recently surpassed 200,000 fans. And if that doesn’t impress you, the station’s news director says Facebook has helped KUTV 2News win big [...]
Disruption: Are we more worried than the consumers?
“Disruption was never disruptive to the customers.” – Clayton Christensen Maybe we’ve been looking at this all wrong. Tons of virtual ink has been spilled on how the technology is disrupting us. But Christensen has a great point; people aren’t generally sitting around saying “the way we buy and consume products is too disruptive.” As [...]
Different strategies, different success stories
Three local media companies, three different strategies. All three are making money. And they’re proof that understanding the market and being responsive to it are at the base of any success story. At the Borrell Associates Local Online Advertising Conference in New York City on Thursday, we heard about these different approaches to selling online [...]
Mobile DTV shows promise, still has lots more to prove
Call it “TV 3.0.” Sandhi Kozsuch does. He’s the director of mobile broadcasting for Cox Media Group and has been a longtime online digital video guy. (And longtime LR pal.) Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Kozsuch, who works with the Pearl consortium that is developing mobile digital [...]
Shelly Palmer: Innovate or “sunset” your company
You don’t get a more energetic speaker than Shelly Palmer. Yeah, he’s president of Shelly Palmer Media. But he also does a ton of other stuff, including television, books, satellite radio, business development, Emmy Awards… I would list more, but it’s starting to depress me. All of which means the man knows his stuff. And [...]
Why the integrated online mobile strategy is a must
If your plans don’t include mobile, then your plans are not finished.” -Wendy Clark, SVP, Integrated Marketing, Coca Cola Greg Stuart, author of “What Sticks” and CEO of the Mobile Marketing Association hopes you understand one message: “Mobile is the missing link for marketers.” Stuart spoke Thursday morning at the Borrell Associates Local Online Advertising [...]
Research: Mobile is going to take over the local ad market
Kip Cassino, Executive VP at Borrell Associates has some big projections for where mobile advertising is going in the next few years. Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Cassino talked about the disruption taking place online, thanks to mobile. Today, reported Cassino, 15 percent of online ad sales [...]
Want to make money in local mobile? Be the platform.
A local business gets called on 28 times a month for local advertising. That’s nearly every frickin’ day. You think they want to see you come through the door, too? What makes your product special? Well, if you’re helping stores to sell text message ads, you already stand out. Consider some of these numbers: About [...]
To get the money, know the mobile landscape first
What a pain in the ass it is trying to keep up with the mobile market. Just when you catch up to the state of the art, it moves to another state — not even leaving behind so much as a forwarding address. In TV, we’re used to developing one thing (a TV show, a [...]
Oh here’s the money… Borrell Local Online Ad Conference
There are very few people who understand the complexities and potential of the online advertising market the way that Gordon Borrell does. (Disclosure – I have done work in conjunction with Gordon and his group, Borrell Associates.) Through Friday, Borrell and his team are running the Borrell Associates Local Online Advertising Conference in New York [...]
Get Over Your TV Brand: Online is a Different Audience
This is another entry in a semi-regular series on how traditional media outlet brands can build upon original development. There are times with clients when you get on the same page within minutes. Great conversations. Birds of a feather. The conversation always turns to the station/newspaper outlet’s brand. And here is where Brand Marketers have [...]
‘Gosh, I hope it doesn’t make it on YouTube’
That’s what KCBS reporter Serene Branson told her friend the day after her bizarre, slurring Grammy live shot. But by that time, it was rocketing all over YouTube and entertainment blogs, and soon, the national media, with speculation that she had a stroke. Branson appeared on the CBS Early Show this morning (video) to talk [...]
NBC Local debuts ‘The 20′ Twitter influencers
As promised last year, NBC Local Media stations are rolling out “The 20,” an initiative that taps the top Twitter influencers in each market to help curate local news and issues. “The 20″ has debuted in the form of Tumblrs in New York and Washington D.C., described as “a home for incisive commentary and coverage” [...]
