mobile
KOMO-TV to stream live news to mobile devices
When local stations cover breaking weather stories, one of their greatest challenges is getting the information to the people who really need it. Hurricanes, blizzards and tornadoes are often accompanied with wide-spread power outages. And that means no TV. For mobile users, the smartphone becomes their best (and only) option for news. It’s one of many reasons why streaming live video to mobile makes sense for newsrooms.
In September, Scripps Television became the first local TV group to enable live streaming to mobile devices via their partnership with EndPlay. And now Fisher Communications has signed up with EndPlay to offer the solution to their viewers as well.
Prime time for mobile devices same as TV
Here’s even more proof that mobile devices are television’s “second screen.” A new report by ad-serving company MediaMinds found that the peak time people use the mobile web and apps is 7-9 p.m. (graph below), overlapping with television’s prime time period. And not only do people use their mobile devices more, they click ads more: [...]
A few reporting apps for when disaster strikes
Here are some apps for journalists to use for quick and instant social reporting when disaster strikes: AudioBoo What it does: Takes short (3 minutes max) audio recordings and posts them to a Twitter-like feed (you can also hook it up to Twitter seamlessly). You can record via the AudioBoo app from your computer. You [...]
LG reveals ‘Tweet TV’ Android phone
NAB 2011 is off and running in Las Vegas, and one of the first social gadgets to come out of the broadcasting show is LG’s “Tweet TV” Android phone: The mobile DTV phone is a prototype that’s designed to show off LG’s ability to layer live data over a broadcast using software powered by Roundbox. [...]
GetGlue adds NBC Universal to check-in roster
The entertainment check-in service GetGlue has added NBC Universal to its growing list of media partners. Viewers of NBCU’s cable networks — including USA Network, SyFy and MSNBC — will be able to earn stickers for checking into popular shows via GetGlue’s apps. In January, GetGlue says it hit a record 900K unique users with [...]
Apple may allow TV sets to tap into AirPlay
We’ve all wondered when apps would come to Apple TV, but over the last few weeks, Apple seems to be pursuing a “second screen” approach. For starters, iPhone and iPad app developers can now integrate AirPlay technology, allowing users to watch video from their devices on their TV sets, via Apple TV. Apple has even [...]
March Madness live streams skyrocket on mobile
Three rounds of March Madness are in the books, and it’s all good news for NCAA, Turner and CBS. So far, fans have racked up 47% more visits over last year — 26.7 million in total — to the March Madness on Demand live streaming service. But the truly amazing stats are with the NCAA’s [...]
Mobile DTV shows promise, still has lots more to prove
Call it “TV 3.0.” Sandhi Kozsuch does. He’s the director of mobile broadcasting for Cox Media Group and has been a longtime online digital video guy. (And longtime LR pal.) Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Kozsuch, who works with the Pearl consortium that is developing mobile digital [...]
TV Commercials On Your Mobile Device?
Flurry, a mobile app and analytics platform, has announced a new ad platform that will bring TV-like commercials to mobile apps and games, as reported by ReadWriteWeb. From RWW: While initially, a consumer’s gut reaction may be a groan at the thought of an ad popping up in the middle of an intense gaming session, [...]
Why the integrated online mobile strategy is a must
If your plans don’t include mobile, then your plans are not finished.” -Wendy Clark, SVP, Integrated Marketing, Coca Cola Greg Stuart, author of “What Sticks” and CEO of the Mobile Marketing Association hopes you understand one message: “Mobile is the missing link for marketers.” Stuart spoke Thursday morning at the Borrell Associates Local Online Advertising [...]
Research: Mobile is going to take over the local ad market
Kip Cassino, Executive VP at Borrell Associates has some big projections for where mobile advertising is going in the next few years. Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Cassino talked about the disruption taking place online, thanks to mobile. Today, reported Cassino, 15 percent of online ad sales [...]
Want to make money in local mobile? Be the platform.
A local business gets called on 28 times a month for local advertising. That’s nearly every frickin’ day. You think they want to see you come through the door, too? What makes your product special? Well, if you’re helping stores to sell text message ads, you already stand out. Consider some of these numbers: About [...]
To get the money, know the mobile landscape first
What a pain in the ass it is trying to keep up with the mobile market. Just when you catch up to the state of the art, it moves to another state — not even leaving behind so much as a forwarding address. In TV, we’re used to developing one thing (a TV show, a [...]
WWL launches Mardi Gras parade-tracker app
The Belo TV station in New Orleans has rolled out a free iPhone and Android app for Mardi Gras with a GPS feature that tracks parades down the city’s historic streets. “If you’ve ever been to Mardi Gras, you can appreciate how frustrating it can be to wonder when the parade will reach your location,” [...]
MTV teams up with IntoNow for ‘Jershey Shore’
We wrote about IntoNow a few weeks ago — a new mobile app that literally listens to your TV and “tags” the show you’re watching with remarkable accuracy, live or recorded. Now IntoNow has teamed up with MTV, its first media partner, with a contest around the TV show Jersey Shore. Here’s how it works: [...]
Mobile: The interface matters
Now that local TV is starting to get hip to the possibilities of mobile news, it’s time to look at what can make an app stand out. The best apps are those that take content you have and present them in a new, engaging way. The worst? The apps that just list the stories you [...]
CES: Cool iPhone integration into car stereo
Until now, listening to services like Pandora in your car has been a bit of a kluge. Yes, you can wire to your audio-in jack (assuming you have one, and it’s a travesty that it took car companies so long to include it). The challenge has been bringing internet radio to your car easily. At [...]
NAB starts ‘Future of TV’ site and campaign
The National Association of Broadcasters (NAB) has announced a campaign it calls “The Future of TV,” a digital vision that sees TV delivered via over-the-air spectrum, to devices like the mobile TV we discussed recently. The key here is “over-the-air.” The NAB sees the future as primarily broadcast driven. Writes John Eggerton in B&C: “The [...]
