social viewing
Is IntoNow’s new app a social TV game-changer?
IntoNow launched an iPad app and updated its iPhone and Android apps today with an entirely new experience that goes beyond identifying TV shows to powering a real-time, second-screen experience that’s synchronized with what you’re watching. And it’s impressive.
Up until this point, IntoNow — which was acquired by Yahoo in April — used audio-identification software to allow viewers to identify and “tag” TV shows. With this new release, IntoNow is offering synchronized news headlines, in-depth sports stats, recommendations and social discussions that correlate with what’s on TV.
Twitter posts a ‘Producer’s Guide for TV’
Twitter continues its quest to encourage the TV industry to put tweets to work on-air. Today Twitter’s Media team, headed by Chloe Sladden, posted a handy guide for producers to use Twitter on TV. The company shares interesting and compelling graphs and data showing the correlation between tweets and television on-air. If you’re too lazy to read their entire post, here’s a summary of the sections.
This isn’t your grandmother’s social media revolution
The Jewish New Year and the one year anniversary of my job at MTV Networks both fell within a week of each other and provided a double reason for the personal reflection that turned into this article. Over the past year we’ve seen countless articles, conferences and conversations revolve around Social TV, social viewing, coviewing, [...]
What TV viewers are doing on their tablets, smartphones
Nielsen released a new study today that drills down on how tablet and smartphone users engage with their devices while watching TV. Roughly 40% of tablet and smartphone owners are using their devices daily while watching TV — that number jumps to 70% for tablet users “several times a week.” These are big numbers that [...]
Inside look at ABC’s massive Pan-Am launch
One of the most hyped-up shows of the fall is ABC’s Pan-Am, the hour-long 1960s drama about the lives of the stewardesses and pilots who once made travelling on a plane similar to the way the rich wined and dined on cross-atlantic ships like the Titanic. Since Comic-Con in July, excitement around the show’s premier proved [...]
Inside look at Discovery’s first live co-viewing event
Discovery premiered “Penn & Teller Tell A Lie” on Wednesday night, and the show (hosted by the aforementioned iconic magicians and entertainers) challenges viewers to identify which of the stories featured is true and which is a lie. In honor of the premier, Discovery has updated their successful apps (available for iPad, iPhone and web [...]
‘Psych’ revs up new season with social TV game
With the season premiere of USA Network’s Psych right around the corner, producers have created #HashtagKiller, a social game that ties to a fresh storyline around the show. “The thrilling ‘whodunit’ experience will take fans of the show through an engaging Psych storyline specifically created for this experience, allowing them to send and receive messages [...]
Amazon debuts ‘Fire’ tablet with video, too
Amazon has joined the tablet wars in earnest, debuting a 7″ color tablet called “Fire” today that’s priced at an affordable $199. Fire ties to Amazon’s growing arsenal of content, beyond books to movies and TV shows (see yesterday’s story about the addition of more FOX TV shows.) And Fire apps are powered by Android, [...]
How Facebook just kicked social TV into high gear
Updated: When Mark Zuckerberg says Facebook aims to rethink entire businesses, it looks like he means it. Today at F8, Facebook rolled out an update to its social graph that allows “frictionless” sharing, enabling a new world of social TV. And Hulu and Netflix are two early companies planning to take advantage of it. In [...]
Sheen vs. Kutcher in social TV showdown
Comedy Central’s “Roast of Charlie Sheen” and the season premiere of “Two and a Half Men” with Ashton Kutcher hit the airwaves on Monday night — a showdown of two social media heavyweights. Kutcher’s Two and a Half Men won handily in the ratings. So much so, it set an all-time ratings record for the [...]
