Notes: iPad magazines, Olympic web, Spidey sacked

Noted, while wondering what to watch now that Bob Costas has left my living room…

Five magazines announce their intentions to be among the first on the iPad. (Cult Of Mac)
Olympics web traffic numbers revised – NBC drops a lot, Yahoo drops a little (ClickZ)
Having the option of web video isn’t leading to big numbers of [...]

Yahoo: Bing deal will help local partners

PaidContent2010 is underway (follow the event on Twitter and watch the live stream), and Yahoo EVP Hilary Schneider spoke about the Bing deal and the impact on the newspaper consortium. “More money. We can accelerate rate of innovation. Better advertising ROI,” she said, adding that Yahoo’s expanded emphasis on local will not compete with [...]

Yahoo users love clicking local links

Back in November, Yahoo hired Anthony Moor from Belo to head up an expanded local initiative. And on an earnings call this week, Yahoo CEO Carol Bartz said users are clicking local content at a rate much higher than average, “…a 200 percent click-through increase in the local part of the news. So that [...]

AP, Yahoo near deal on content use, says WSJ

The Wall Street Journal provides a preview of what a new AP-Yahoo deal may entail: higher licensing costs, the possibility of licensing content in tiers, stricter terms of use, and adoption of AP’s new tracking system. Both Yahoo and Google are nearing the end of their current licensing terms, and a few days ago, [...]

Yahoo brings third-party apps to home page

Third-party mobile applications are all the rage right now, thanks to the iPhone and Google Android phones. So why not take that same approach to a portal experience on the web? That’s what Yahoo is doing with its new home page, currently in bucket testing (a random set of users will see it). [...]

Yahoo launches newspaper ad platform

Yahoo has taken the wraps off APT (formerly AMP), its new display ad platform that has been under development with the newspaper consortium. In a nutshell, sites on the platform will be able to leverage behavioral data across Yahoo and the network to improve ad targeting. Agencies and advertisers, in theory, will spend [...]

Top Olympics site? Yahoo, NBC tell different stories

Despite big TV promotion, prominent placement on MSN and MSNBC.com, 211 affiliates cranking towards it and exclusive video, NBCOlympics.com isn’t the top Olympics news site – that crown goes to Yahoo.
Silicon Alley Insider quotes Nielsen Online data for the sites – which shows from August 8 – August 18, Yahoo Olympics beat NBC Olympics for [...]

Widgets coming to your TV

Comcast has teamed up with Intel and Yahoo to allow third-party developers to create web-connected widgets for TV. Like what kind of widgets, you ask? So far, the following companies are working on one: Blockbuster, CBS Interactive, CinemaNow, Cinequest, Comcast, Disney-ABC Television Group, eBay, GE, Group M, Joost, MTV, Samsung Electronics, Schematic, [...]

Yahoo opens up Buzz to all publishers

Yahoo Buzz has been working with selective publishers… until today. Now you can submit your site to Buzz, which puts your stories and blog posts to a vote. The stories with the most votes — and highest search popularity — make it to the home page. More info here on how to [...]

AOL looking for love at Yahoo or Microsoft

Reuters has anonymous sources that say things are heating up at Time Warner about dealing AOL as their August 1 shareholders meeting approaches. The gossip splits on either an outright sale to Microsoft or Yahoo showing shareholders how they can grow on their own without Microsoft by merging in some way with AOL.
Funny, once [...]

Yahoo to change AMP name

Yahoo’s highly-anticipated behavioral targeting ad network AMP, which will power the newspaper consortium’s advertising, is getting a name change. Why? Because it has the same name of an ad network by Collective Media that also plans to power newspaper advertising. Yahoo has not revealed a replacement name.

More papers join Yahoo group

Another 100 newspapers joined in on the Yahoo consortium – including The Miwaukee Journal-Sentinel, Chicago Sun-Times, Las Vegas Sun and others. The papers get access to HotJobs, Yahoo’s ad technology, and the ability to sell inventory on the Yahoo network. About 600 papers have now added HotJobs.

Yahoo joins CBS Audience Network

CBS has reached a deal with Yahoo that will bring the web giant access to CBS Primetime shows. The deal would have Yahoo join the CBS Audience Network, which already includes major outlets like Google Inc’s YouTube, Time Warner Inc’s AOL and Microsoft Corp’s MSN, as well as sites like Joost, Veoh, and Bebo, [...]