YouTube
Procter & Gamble moves from TV soaps to tweets
Proctor & Gamble has been producing daytime dramas for over 70 years — that’s why they’re called “soaps” — and its last show, As the World Turns, went off the air in September. Now the consumer products giant says it’s shifting a lot of that money into social media, in part because of the massive [...]
YouTube debuts personal TV channels
You may not be able to watch the major networks via Google TV on your TV set, but now you can watch personalized video channels via a new feature on YouTube’s Leanback experience. In essence, you can create your own auto-playing custom channels that learn what you want to watch based on your selections and [...]
’60 Minutes’ asks for YouTube questions
The news magazine 60 Minutes has launched a channel on YouTube featuring the segments that air every Sunday night. The new channel also includes a franchise called “Ask 60 Minutes” where users can upload questions on a particular story of the week, like Lara Logan’s story from the Afghanistan/Pakistan border that aired last night. “60 [...]
YouTube teams with local TV station
As speculated a few weeks ago, YouTube announced today a citizen journalism partnership with KGO-TV — the first-ever partnership with a local TV station. In essence, it’s a new application of YouTube Direct, which gives publishers the ability to use YouTube to power video uploads. Called ABC7 uReport, it integrates a map with YouTube videos [...]
