Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up
The whimsy of its famed screensaver comes to life to showcase expanded Best Buy partnership.
Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers [...]
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
The Speed of Culture Podcast: Inside the Shift to CTV
LG Ad Solutions CMO Tony Marlow on the marketing benefits of connected TV.
Roku Media Chief Charlie Collier Outlines Priorities as Streaming Growth Continues
The company's AVOD service now reaches 100 million people.
Tubi Goes for Most Viral Super Bowl Moment With Prank Ad
A surprise 15-second spot designed to make viewers go WTF.
Here’s How You Can Stream Super Bowl 57
Cord-cutters can watch Sunday’s Big Game on Fox digital platforms and NFL+.
NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
The product is designed to be akin to Google and Facebook ad managers, the traditional domains for performance marketers.
Roku and DoorDash Deliver Shoppable Ad Experiences Ahead of Super Bowl
The multi-year deal includes six months of free DashPass.
Havas Media Taps FreeWheel to Help Scale CTV Campaigns
It’s the Comcast company’s first agency SSP partnership for premium video.
Roku Is Riding Original Content and AVOD Waves Into 2023
The platform transitioned from short-form originals to full features as ad-supported content exploded.
Paramount Advertising Looks to Scale Identity on CTV With Unified ID 2.0
The company is the latest supporter of the cookie-less identifier.
Roku Partners With 3 Leading CPG Brands in Further Originals Push
Coca-Cola, Henkel and Scotts have all partnered with the CTV platform.
Closing the Gap Between Ad Buyers and Publishers in Connected TV
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.