Gayle King on CBS Mornings’ Rebrand, the State of TV News and Those CNN Rumors
'I'm not even thinking about retiring,' King said at Adweek's Convergent TV Summit.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal
The host opened up about the reality TV cheating scandal and building out show universes.
Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez
Ryan Reynolds' Maximum Effort co-produced the national campaign.
Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
The company is bringing on 15 sponsors and nearly 100 brands.
2023 Oscars Ratings Increase 13%, Drawing 18.8M Viewers
The ABC telecast jumped 13% from 2022.
All Quiet on the Western Mezzanine: What It Was Like Inside the 2023 Oscars
From missed trailers to a packed open bar, the Academy Awards experience was very different for the Dolby Theater audience.
Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down
Ads ranged between $1.6 million to $2.1 million for the 2023 show.
Linear Pay TV Drops Below 50% in US for First Time Ever
The cord-cutters are leading the way, according to Insider Intelligence.
Abbott Elementary, The Little Mermaid and Meryl Streep Set for Oscar Telecast Spotlight
Disney’s promo plan includes a first look at the acting icon’s Only Murders in the Building role.
VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue
Jenny Wall will be the company’s head marketer.
CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion
The companies surpassed their linear goal and hauled in more than $1 billion.
Oscars Producers Get Candid About Ratings in a Post-Slap World
The 94th Academy Awards rebounded from a record low partly due to the incident between Will Smith and Chris Rock.
Paramount Global Launches ‘Popular Is Paramount’ Trade Marketing Campaign
The new brand positioning celebrates the company's content across its portfolio.
Warner Bros. Discovery and GroupM Partner to Amplify Diverse Voices
The initiative with Warner Bros. Discovery will develop exclusive content and sponsorship opportunities.