Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
At SXSW, Brands and Activists Chart a More Sustainable Path Forward
Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption.
From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why
The festival reaches a unique cross-section of people in a tactile way, marketers say.
From Activations to Agency Parties, Here’s What Marketers Can Expect at SXSW 2023
Austin-based industry veterans share advice on what to expect.
How McCann Worldgroup’s Internal Sustainability Tracker Steers It Toward Net Zero
It's part of the agency's plan to reach net zero by 2040. Activists say McCann should also cut ties with oil and gas clients.
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study.
ESG Reporting Is Increasingly Important—and Complex. Here’s What Marketers Should Know
A new white paper from the 4A's aims to help agencies navigate new platforms and ratings.
Lack of Standardization Stalls Media Decarbonization Efforts
GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.
Adweek Sustainability Honor 2023: Call for Nominations
The award aims to highlight those shaping the climate conversation within the marketing ecosystem.
Fear of Greenwashing Is Forcing Brands Into Greenhushing
Afraid of being called out for what they're not doing, companies are keeping sustainability work quiet.