Mollie is Adweek’s senior TV reporter, covering the business of connected TV, streaming news, measurement and sports media. She’s a former Cablefax editor, and has held roles at People and Daily Mail.
Champions of Change: Leveling the Playing Field With Ally’s Andrea Brimmer
Hear how the CMO is changing the conversation around sports marketing.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez
Ryan Reynolds' Maximum Effort co-produced the national campaign.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
The integrations help verify the viewability and traffic validity of ads.
Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
The company is bringing on 15 sponsors and nearly 100 brands.
2023 Oscars Ratings Increase 13%, Drawing 18.8M Viewers
The ABC telecast jumped 13% from 2022.
Human Rights Campaign to Invest in Women With New Advocacy Collaboration
The organization and women’s sports advocate are dropping merch.
VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue
Jenny Wall will be the company’s head marketer.
CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion
The companies surpassed their linear goal and hauled in more than $1 billion.
How Aflac Is Closing the Sports Gender Gap by Prioritizing Women’s Teams in March Madness
The brand is prioritizing women's teams, starting with March Madness.