Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases
Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.
Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of [...]
Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers [...]
How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut
With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.
Mercedes-Benz Ad Wants Women to Feel They’re Among Many Game Changers, Not the Exception
Women have made endless scientific discoveries, won athletic competitions, created groundbreaking works of art and more. Yet, gender discrimination remains a major hurdle for many, making International Women’s Day just [...]
Kraft Dinner Apologizes for ‘Fork Up’ in Spoon-Friendly Campaign
AOR Rethink helps the brand appeal to Canadian 'spoon eaters.'
Equality Illuminates Amnesty International’s Stunning Campaign ‘The Best Religion Is Love’
Stunning Havas Peru work highlights natural beauty in support of same-sex marriage.
Smartwater Wants You to Take Things to the Next Level With New Product Launch
Showing that Smartwater is just water, only elevated, is the premise of these works from VMLY&R
Embracing Adventure Means Embracing Yourself in Campaign From Go RVing Canada
Rejecting the beaten path is how one man comes to know himself in a new work by BHLA.
As Black Lives Matter Turns 10, Wieden+Kennedy’s We+Black Reflects On a Decade of Change
Diversity, Equity and Inclusion
Wieden+Kennedy Portland's Black affinity group debuts an emotional observance of the anniversary.